Bea Jareno Jewellery Tierra collection ring handcrafted with recycled precious metals in London ring in sterling silver and 9ct gold details

10 Expert Tips to Spot a Sustainable Jewellery Brand: A Professional's Guide For Ethical Shoppers

"Since we live in this world,

We have to do our best for this world"

                                 Aung San Suu Kyi


Embracing Sustainability and Honesty: My Ethical Journey with Bea Jareno Jewellery

Bea Jareno Jewellery , founder Bea Jareno, portrait at her London studio

 Bea Jareno, founder of Bea Jareno Jewellery at her studio in London

Sustainability lies at the very heart of Bea Jareno Jewellery- not only in my business, but also in the way I live my life. As the founder and creator of this brand, I deeply care about the Earth, the environment, people, plants, and animals that grace our beautiful blue Planet.

One of the fundamental values that guide my path in life is honesty, and when it comes to jewellery businesses, this is a quality that I find many brands are lacking. With a sincere commitment to transparency, I have embarked on a mission to redefine the jewellery industry though ethical practices and genuine care for the world we share.

In this blog, I am excited to take you on a journey into the soul of Bea Jareno Jewellery - a brand where sustainability, honesty, and love for the Earth converge.

From responsible sourced materials to fostering meaningful connections with our customers, I strive to set an example of how the jewellery industry can embody positive change. Join me as we explore the intricate interplay of sustainability and honesty, where our designs not only showcase beauty but also carry a profound sense of purpose. Together, let's celebrate the vision of a more conscious and compassionate future for jewellery craftsmanship.

Bea Jareno Jewellery Earth collection, created from Nature

One- What is Sustainable? A Guide to Ethical Living.

 Sustainability is a concept that goes beyond mere marketing claims; it encompasses environmental, social, and economic benefits while prioritising public health and the well-being of our planet throughout the entire product life cycle. It's crucial to recognise that not every Jewellery brand genuinely adheres to sustainable practices.

At Bea Jareno Jewellery, sustainability is at the core of our principles. In my studio in West London, I exclusively use 100% recycled precious metals to craft each piece of jewellery right in my London studio. By choosing recycled materials, we significantly reduce the demand for newly mined resources, minimising our ecological footprint. What's even more remarkable is that our commitment to sustainability extends beyond the initial creation of a piece. If you wish to have a new custom-made jewellery item in the future, I can repurpose the same recycled materials and gemstones, promoting a circular economy that reduces waste and conserves resources.

Furthermore, if you have a cherished heirloom jewel that holds sentimental value, I offer the opportunity to transform it into a stunning new piece of jewellery. This process not only breathes new life into treasured possessions but also avoids the need to additional resource extraction. At Bea Jareno Jewellery, we take pride in offering a fully transparent process, and we obtain certification cards from our trusted providers of recycled precious metals.

In contrast, many non-sustainable jewellery brands may rely on newly mined materials, contributing to environmental degradation and often lacking transparency about their sourcing practices. A conscious consumers, it is crucial to differentiate between brands that genuinely uphold sustainable values and those that merely use the term as a marketing ploy. With Bea Jareno Jewellery, you can trust that each exquisite creation represent a true commitment to a sustainable and ethical future for the jewellery industry .


 Two- Traceability Matters: Unveiling the Origins of Sustainable Jewellery


In the realm of ethical Jewellery, transparency reigns supreme. Understanding where the jewellery brand produces its pieces is a crucial aspect of determining its sustainability . While some brands claim to be based in one location like London, their jewellery might actually be manufactured thousands of miles away, raising concerns about their carbon footprint and ethical practices.

Bea Jareno Jewellery is based in London, our jewellery is thoughtfully produced in our West London studio. By maintaining production in-house, we prioritise sustainability and reduce our environmental impact.

On the contrary, many brand opt for production in countries like Thailand, Indian, China , Turkey, where ethical standards concerning materials, quality, and the welfare of factory workers may not be as stringent. Often, these items are machine-made with only minimal hand finishing, leading to potential compromise on craftsmanship and uniqueness.

When considering a jewellery purchase, my advice is simple: always inquire about the production location. If this information isn't readily available on a brand's website, don't hesitate to ask before making a purchase. As a conscious consumer, being informed about the origins of your jewellery empowers you to make a more sustainable and ethical choice. 


Bea Jareno Jewellery tierra collection ring recycled sterling silver and yellow gold granule details with a London blue topaz gemstone

Bea Jareno Jewellery Tierra collection Ring

Three - Beyond the Buzzwords: Unraveling the True Meaning of Handcrafted Jewellery 


In the realm of jewellery, the term 'Handcrafted" has gained significant popularity over the last decades, but it is important to discern its true essence. Unfortunately, the market is flooded with misleading phrases that often lead consumers astray. Phrases like "crafted", "hand-finished", or "made" to put a few, can create confusion, making us believe we are purchasing handcrafted jewellery when that might not be the case.

At Bea Jareno Jewellery, we believe in complete transparency and authenticity. When we say "Handcrafted" we mean it. Each and every piece is meticulously crafted by us in our West London studio. From initial design to final touches, human hands are involved in every step of the process, ensuring unparalleled attention to detail and a touch of artistry that can never be replicated by machines.

In contrast, many jewellery brands may use terms like "crafted" or 'Hand-finished" as a marketing tool without fully embracing the craftsmanship they imply. It's crucial to look beyond these buzzwords and inquire further about the manufacturing process. Ask where the jewellery is made and seek clarity on the techniques employed. Genuine handcrafted jewellery carries a soulful quality that speaks of dedication, passion, and the embodiment of an artist's vision.

As a discerning consumer, always take the time to investigate and verify the claims made by brands. Don't hesitate to seek out information about their production methods and the level of craftsmanship involved. By doing so, you can ensure that your purchase aligns with your values, supporting artisans and preventing the timeless beauty of true handcrafted jewellery.

At Bea Jareno Jewellery, we are committed to offering you a genuine handcrafted experience, reflecting the beauty of our sustainable ethos and the artistry of skilled hands crafting wearable works of art. 


Bea Jareno Jewellery plethora collection ring recycled sterling silver and gold setting with a white topaz

Bea Jareno Jewellery Tierra collection Ring

Four - Demystifying Jewellery Materials: Making Informed Choices for Lasting Beauty

 The significance of scrutinising jewellery materials before making a purchase cannot be overstated. In the modern market, many brands employ confusing terminology in their descriptions, making it essential to thoroughly read the full details before committing to a piece. Beware of based metals jewellery, whether gold-plated or silver-plated, as they are often crafted with poor quality and lack durability. Investing in such pieces may lead to disappointment, with the jewellery breaking prematurely and becoming nothing more that a regrettable waste.

At Bea Jareno Jewellery, we prioritise complete transparency in our material choices. Each piece is crafted with genuine materials, ensuring lasting beauty and integrity. We understand that true value lies in quality craftsmanship and ethically sourced materials. When you purchase from us, you can be confident that your jewellery will stand the test of time, becoming an enduring symbol of both style and sustainability.

On the contrary , some brands might resort to gift cards as compensation for dissatisfied customers who experience issues with their based metal or poor materials pieces. This approach raises questions about their business model, hinting at a lack of commitment to quality and customer satisfaction. As a consumer, it is vital to look beyond flashy marketing and seek assurance in brand's dedication to ethical materials and responsible practices.

Before making a jewellery purchase, take time to research the materials used and inquire further if necessary. 

Plethora collection necklace recycled sterling silver mono casted twig clasp

Bea Jareno Jewellery Tierra collection Necklace

Five - Guaranteeing Quality: The Importance of Hallmarked Jewellery"

In the United Kingdom, hallmarking plays a crucial role in ensuring the quality and authenticity of handcrafted jewellery made with precious metals. This process is governed by a set of rules and regulations that dictate the minimum weight at which a piece must be hallmarked.

By adhering to the law, at Bea Jareno Jewellery , hallmarks all our pieces of gold weighing over 1g, sterling silver over 7.78g, platinum over 0.5g, and Palladium over 1g. This hallmarking process not only certifies the purity and quality of the materials used but also assures you, our valued customer, that you are investing in a genuine and ethically crafted piece of jewellery.

When you encounter the hallmark on our jewellery, it serves as a symbol of trust, reflecting our commitment to transparency and adherence to industry standards. 

For more information about hallmarking and the regulations we invite you to visit the London Assay Office 

The Hallmarking is a stamp of integrity that adds value to each piece, creating a lasting bond between the jeweller and the wearer.

By choosing hallmarked jewellery, you are making a wise and informed decision, ensuring that your precious jewellery are not only beautiful but also of the highest quality.

At Bea Jareno Jewellery, we take great pride in upholding the hallmarking tradition, as it allows us to offer you a collection of exquisite pieces that embody both elegance and assurance.

The hallmarking looks like this with our BJ initials for Bea Jareno Jewellery (top marks).

This is the quality assurance for the customer in the UK. Look out for the Hallmark in your piece of Jewellery. It it doesn't have one, it is either under the minimum weight or is not handcrafted in the UK.


Six -  Demystifying Price Points: The True Value of Ethically Crafted Jewellery

 Determining the price point of a piece of jewellery is a critical step in discerning its ethical and sustainable origins. In the past, a low price point often signified unethical production practices, and though that remains true for some jewellery brands, it's crucial to dig deeper into the factors that influence pricing.

At Bea Jareno Jewellery, we uphold a commitment to ethical practices and transparency. We understand that the quality of precious metals in the UK surpasses that of many other countries, resulting in higher material costs. When you invest in our pieces, you are not only supporting sustainability through the use of recycled materials but also acknowledging the superior craftsmanship that goes into each creation.

However, the jewellery industry has seen an influx of brands producing abroad, particularly in countries like India and Thailand, where material quality may not meet the same standards as those in the UK. Despite this, some of these brands still charge prices that suggest a UK-based production. As conscious consumers, it's crucial to be cautious of such situations and be vigilant about checking the materials, hallmarks, and production locations before making a purchase.

By understanding the value behind the price point, you can make an informed decision that aligns with your ethical and aesthetic preferences. At Bea Jareno Jewellery, we are committed to offering pieces of exceptional quality, handcrafted with care in our West London studio, and hallmarked to certify their authenticity.  Our prices reflect the true value of sustainable, ethically crafted jewellery, enabling you to cherish not just the beauty of each piece but also the values it embodies.

Bea Jareno Jewellery Plethora collection one of a kind ring recycled 24ct rose gold vermeil with an Ethiopian opal

Bea Jareno Jewellery Plethora Collection Ring


Seven - Personalisation and Repurposing: The Hallmarks of Sustainable Jewellery Brands

Beyond the design and materials, the ability of a jewellery brand to cater to your unique preferences and needs can be a telling sign of their commitment to sustainability . At Bea Jareno Jewellery, we take immense pride in our capacity to adjust, repurpose, or repair your cherished pieces, as it reflects our dedication to ethical craftsmanship and exceptional customer care.

When you invest in our jewellery, you have the freedom to request specific alterations such as gemstone colours, lengths, or resizing. Our bespoke projects allow you to collaborate with us to create a truly one of a kind piece that resonates with your individuality. Moreover, we believe that true sustainability lies not only in the creation of new pieces but also in the ability to repurpose and breathe new life into existing jewellery.

Our small workshop in the UK enables us to provide prompt and meticulous repairs, ensuring your treasured pieces remain cherished for generations.

It's essential to be discerning when choosing a jewellery brand. Some may boast a workshop in the UK for repairs, but their production may occur abroad in an unethical manner.  

In conclusion, the ability of a jewellery brand to accommodate personalisation , repurposing, and repairs speaks volumes about their dedication to ethical practices and sustainability. At Bea Jareno Jewellery we go the extra mile to ensure that each piece we create is not just an adornment of beauty but a reflecting of you, we are crafting jewellery that makes a positive impact on both you and the planet.

Bea Jareno Jewellery plethora collection ring recycled sterling silver and recycled 18ct yellow gold details London blue topaz

Bea Jareno Jewellery Plethora Collection Ring


Eight - Decoding Marketing Jargon: Unmarking Sustainable Jewellery Branding

When evaluating a jewellery brand's commitment to sustainability, it's essential to scrutinise the terms and claims they use in their marketing and on their website. Be wary on how these terms are strategically employed in their marketing strategy.

For instance, reexamine the points mentioned earlier in this blog- materials, production location, handcrafting, hallmarks, personalisation , and ethical practices. Look for consistency between their marketing claims and their actual practices. Brands that genuinely prioritise sustainability will showcase transparent information about their materials, production process, and ethical sourcing on their website and social media.

Be cautious of vague and confusing terminology that could potentially mislead. For example "Carbon Footprint Delivery Options" may raise questions about its meaning and relevance to sustainability. It's crucial to inquire and seek clarity on such terms to understand their environmental impact and implications.

At Bea Jareno Jewellery, we avoid using ambiguous marketing jargon. Instead, we strive to provide straightforward information about our sustainable practices and the positive impact of our jewellery.

As a discerning consumer, always dig deeper into a brand's marketing claims and assess if they align with their actual practices. At Bea Jareno Jewellery, we value your trust and strive to provide you with an honest and genuine experience, where our marketing reflects the heart and soul of our sustainable ethos.

Bea Jareno Jewellery plethora collection recycled 24ct yellow gold vermeil ring with various shapes and coloured gemstones

Bea Jareno Jewellery Plethora Collection Ring 

Nine - Beyond the Screen: Unraveling the Essence of Jewellery Brand Websites


When exploring a jewellery brand's website, the feeling it evokes can provide valuable insights into their ethos and craftsmanship. Take a moment to gauge the overall vibe and consider the following aspects:

1. Commercial vs. Ethical: Does the website feel commercial, with an emphasis on mass-produced pieces and fleeting fashion trends? or does it exude a sense of authenticity and sustainability?

2-Variety of Collections : Observe the diversity of the collections. Does the brand offer an extensive array of pieces and collections? or do they focus on creating small-batches production approach?

3-Crafting Atmosphere: Reflect on the impression the website leaves regarding the crafting process. Does it emanate a sense of calm and natural artistry, suggesting handmade and carefully crafted pieces, or does it feel more mechanised and impersonal?

Moreover, consider whether the website provides an opportunity to visit the jewellery studio or workshop. Independent jewellery designer/ makers often embrace a personal touch, allowing you to meet them inter creative space. If this idea intrigues you, don't hesitate to enquire about the possibility of scheduling an appointment. 

At Bea Jareno Jewellery, our website reflects our dedication to authenticity and sustainability. We prioritise quality over quantity, offering a thoughtfully mindful curated collection that embodies our commitment to ethical craftsmanship. Our studio in West London serves as a space where true artistry comes to life, and we warmly welcome you to schedule an appointment to experience the creative process firsthand.

In conclusion, trust your instincts and feelings when navigating a jewellery brand's website. Look for genuine connections, authenticity, and dedication to ethical values. At Bea Jareno Jewellery, we invite you to explore our website and discover the heart and soul of our sustainable ethos, as we are genuinely passionate about crafting jewellery.

Bea Jareno Jewellery one of a kind ring from the Plethora collection with fair trade blue tourmaline gemstone recycled 24ct yellow gold vermeil

Bea Jareno Jewellery Plethora Collection Ring

Ten - Embrace Your Values: Choosing Jewellery Brands that Resonate with You 


In a world shaped by personal principles and beliefs, the brands we choose to support and the products we buy become an extension of our own values. Just as I, as the founder of Bea Jareno Jewellery, am passionate about working with independent and honest businesses, it's essential to consider whether the brand you are considering aligns with your unique set of values.

Take moment to reflect on what truly matters to you. Does the brand prioritise sustainability, ethical practices and transparency? do they invest in local craftsmanship and support the community? Are they committed to using recycled materials and minimising their environmental impact?

At Bea Jareno Jewellery our values are deeply rooted in sustainability, authenticity, and exceptional craftsmanship. We take immense pride in our commitment using 100% recycle precious metals and handcrafting each piece at our West London Studio fostering genuine connections with our customers in everything we do.

In conclusion , the next time you consider purchasing jewellery, let your values guide you. Embrace brands that share your vision of a more sustainable and ethical future.

Want to start your journey with us? Contact us , we love to hear your ideas and we can't wait to embark in an adventure with you!

Bea Jareno Jewellery plethora collection ring with a fair trade blue tourmaline recycled 24ct yellow gold vermeil one of a kind

Bea Jareno Jewellery Plethora Collection Ring


I hope this blog has served you on how to spot a sustainable jewellery business. Remember, when evaluating a brand, take the time to check for Google and Trust-pilot Reviews for opinions. Be mindful of brands with an unusually high number or reviews in a short span, as it could indicate biased feedback from friends  or acquaintances. Stay vigilant about reviews will ensure you make informed choices.

Bea Jareno Jewellery Plethora collection individually handcrafted rings variations recycled 24ct yellow gold vermeil and a pearls

I would love to hear your comments and for you to share your experiences with us! and if you have any questions please ask! I always love to hear from you.

With much love, peace and light!
Bea and Team x




Back to blog

1 comment

Very informative. Thanks for taking the time to explain all of these. Your passion for sustainability is inspiring. And your work is truly beautiful! Keep shining, you’re a precious gem. Love, Luciano xxx

Luciano Rocha

Leave a comment